Jack Daniel’s
Tennessee Honey
Summer Swarm 2015 Official Rules

NO PURCHASE NECESSARY. You must be at least 21 years of age and a legal resident of the U.S. Promotion void wherever prohibited or restricted by law.

PROMOTION PERIOD: The “Summer Swarm” Promotion starts on May 27, 2015 at 9:00 a.m. EDT and ends on July 13, 2015 at 11:59 p.m. EDT (the “Promotion Period”).

ELIGIBILITY: Employees of Brown-Forman/Jack Daniel’s (Sponsor) and their affiliates, liquor wholesale licensees, retailers, as well as the advertising/promotion agency, and the immediate families and household members of each are not eligible to win. You must be at least 21 years of age and a legal resident of the United States to be eligible. This promotion is void wherever prohibited or restricted by law.

WEEKLY PHOTO CHALLENGE CONTEST

HOW TO ENTER A PHOTO INTO THE WEEKLY PHOTO CHALLENGE CONTEST: Go to www.jacksummerswarm.com, select the weekly photo challenge you’d like to participate in, follow the instructions which include: completing and submitting the official entry form, accepting the terms and conditions of the Official Rules, uploading a photo or you or your swarm best representing the selected summer swarm photo challenge and writing a caption (optional). The submitted photo must also meet all necessary requirements (see PHOTO CLEARANCES listed below). By submitting a photo into the weekly photo challenge contest, you are also eligible for the Grand Prize Album Contest (see GRAND PRIZE ALBUM CONTEST details below).

All summer swarm weekly photo challenges will be revealed at jacksummerswarm.com on Wednesday May 27th, 2015 at 9:00 am EDT. All entries must be transmitted and received by the below deadlines to be eligible for that week’s judging:

  • Challenge #1: Take it Outside – Sunday, June 7th, 2015 11:59 pm EDT
  • Challenge #2: Jump Shot – Sunday, June 14th, 2015 11:59 pm EDT
  • Challenge #3: Do It Your Selfie – Sunday, June 21st, 2015 11:59 pm EDT
  • Challenge #4: Beach, Please – Sunday, June 28th, 2015 11:59 pm EDT
  • Challenge #5: Fest Life – Sunday, July 5th, 2015 11:59 pm EDT
  • Challenge #6: Stars and Stripes – Monday, July 13th, 2015 11:59 pm EDT

Participants are encouraged to complete their Summer Swarm Album by submitting at least one (1) photo to each challenge in order to improve their consideration for the Grand Prize Album Contest (see GRAND PRIZE ALBUM CONTEST details below).

Use of an automated system (i.e. Macros, robots and the like) to submit multiple entries is prohibited, and any attempt to use automated systems for entry will void that entrant’s eligibility to receive a prize. By participating, consumers are providing information to Jack Daniel’s. The information consumers provide will only be used for participation in the Jack Daniel’s – Summer Swarm Promotion and for any future communications, should you opt in.

Weekly Photo Challenge Contest entries will be reviewed and those that are determined Eligible Photo entries will be placed on the Summer Swarm Photo Gallery at www.jacksummerswarm.com. Once on the Summer Swarm Photo Gallery, an Eligible Photo may be voted on by visitors to the gallery. A visitor to the gallery may vote on as many photos as they like, but can only place one vote on each photo.

The Weekly Photo Challenge Contest will be conducted and judged on a weekly basis by a panel of judges selected by Sponsor. The Judges will score all Weekly Entries (photo and caption) based on the following criteria:

  • 25% Creativity – of the photo and its representation of that week’s challenge
  • 50% Uniqueness – of the photo and its representation of that week’s challenge
  • 25% Total number of Votes received (number of votes)

The judging criteria (“Criteria”) are to be applied in the sole discretion of the Sponsors and the individual judges. Judges will determine the one (1) First Place Weekly Photo Challenge Winner and the four (4) Runner Up Weekly Photo Challenge Winners.

An entry that is late, misdirected, not received due to technical malfunction or error or illegible is not eligible. No limit to the number of photos submitted, but each photo/caption entry must be unique. Weekly Challenge Winners are eligible to win is succeeding weeks’ challenges. Duplicate photos will not be accepted and are ineligible for entry.

Entrants can submit a photo or photos to a challenge even after that challenge’s weekly prizes have been awarded in order to build/complete their personal Summer Swarm photo album found at www.jacksummerswarm.com. Photos submitted to a challenge after that challenge’s weekly contest entry deadline are ineligible to win that challenge’s weekly prize but are eligible for the Grand Prize Album Contest. All eligible photos within a user’s Summer Swarm album submitted within the promotional time period will be eligible for the Grand Prize Photo Contest (see details below).

GRAND PRIZE ALBUM CONTEST

All submitted and approved weekly challenge photos will be aggregated in an album identified as a participant’s Summer Swarm album on www.jacksummerswarm.com and will compete in the Grand Prize Album Contest. At the end of the Promotion Period, The Grand Prize Album Contest will be conducted and judged by a panel of judges selected by Sponsor.

The judges will score each Participant’s Summer Swarm Album including all their photos and captions (which is public on www.jacksummerswarm.com) based on the following criteria:

  • 25% Creativity – of the album of photos and their representation of having the best mix of summer experiences
  • 50% Uniqueness – of the album of photos and their representation of having the best mix of summer experiences
  • 25% Total number of Votes received (number of votes) collectively

The judging criteria (“Criteria”) are to be applied in the sole discretion of the Sponsors and the individual judges.

An entry that is late, misdirected, not received due to technical malfunction or error or illegible is not eligible.

PHOTO CLEARANCES:

  1. Content and Originality: Each photo entry must be the original work of the Entrant, must not include any material subject to a third-party’s copyright protection, may not have been previously published or submitted into the Summer Swarm program, and may not have won previous awards.
  2. No Names and Likeness without Permission: Photo entry must not use any individual’s name, in whole or in part, refer to public figures, contain materials embodying the names, likenesses, or other identifying elements of any entity and/or person, living or dead, without permission.
  3. No Illegal, Offensive or Inappropriate Content: Photo entry must not, in the sole and unfettered judgment of the Sponsor, contain words, images or statements considered offensive in the sole discretion of Sponsor. Photo entry may not contain material that is unlawful, sexually explicit, libelous or content that potentially infringes on third party rights. Photo content must be in keeping with Brown-Forman/Jack Daniel’s reputation and image, at Sponsor’s sole discretion. No persons within the photo can be showcased drinking/consuming any alcoholic product. Any photo may be excluded based on the sole decision of Sponsor.
  4. 21+: All persons shown in any photo in Entry must be of legal drinking age (21+) and entrant assumes responsibility of clearances and approvals for all persons within Photo.

Any failure to meet the above Requirements and Clearances may result in disqualification. Eligible photo entries that are placed on the Jack Daniel’s Summer Swarm Gallery may be removed/disqualified in the sole discretion of the Sponsor, at any time if it is discovered/determined that the photo entry is not eligible.

ENTRANT’S WARRANTY AND AUTHORIZATION TO SPONSOR: By submitting your photo entry, Entrant warrants and represents that his/her Entry has been created by the Entrant as an original work, and all required third party releases (if any) have been obtained and that the Entrant consents to the Entry and to its posting on the Internet in connection with this Promotion. If a photo entry was taken by a person other than the Entrant, Entrant must obtain permission to enter the photo entry from the person who took the photo Sponsor reserves the right, in Sponsor’s sole discretion, to disqualify the Entry. By entering, you warrant that you have all necessary rights in and to the photo entry.

GRANT OF RIGHTS: Each Entrant submitting photo entry into the Promotion irrevocably assigns and transfers all rights, title and interest in the Entry to Brown-Forman/Jack Daniel’s, including, without limitation, all copyrights, and irrevocably waives any and all so-called moral rights that he or she may have therein, including, without limitation, any and all attribution and integrity rights.

RELEASE OF LIABILITY: Entrants, by participating, agree that Brown-Forman, Jack Daniel’s® Tennessee Honey™, Facebook, Twitter, Instagram, Pinterest and all of their respective parents, affiliates, subsidiaries, prize suppliers and advertising and promotion agencies and all of their respective officers, directors, employees, representatives and agents (collectively, “Released Parties”) will have no liability whatsoever for, and shall be held harmless by Entrants against, any liability, for any injuries, losses or damages of any kind, including, without limitation, death, to persons, or property resulting in whole or in part, directly or indirectly, from acceptance, possession, misuse or use of any prize or participation in any sweepstakes.

PRIZE STRUCTURE: There will be a total of thirty one (31) prizes awarded. The prizes will be awarded as follows:

WEEKLY CHALLENGE CONTEST PRIZE:

There will be one (1) First Place Weekly Challenge Contest prize awarded each week for a total of six (6) First Place Weekly Challenge Contest Prize Winners. Additionally there will be four (4) Runner Up Weekly Challenge prizes awarded each week for a total of twenty four (24) Runner Up Weekly Challenge Prize Winners. The one (1) First Place Weekly Challenge Contest prize consists of one (1) Action Camera (value: $199.00). The four (4) Runner Up Weekly Challenge prize consists of one (1) Jack Daniel’s Tennessee Honey Selfie Stick and one (1) Battery Charger (value: $28.50). Weekly Challenge Contest winners and runner-ups in weeks 1-5 are eligible to win in successive weeks and are eligible for the Grand Prize Contest.

The potential winner(s) of the Weekly Challenge Contest Prize will be judged and selected on each Monday following each week’s eligibility period (exception – week 6 judging will take place on Tuesday, July 14th, 2015).

GRAND PRIZE CONTEST PRIZE:

(1 Grand Prize): There will be one (1) Photo Contest Grand Prize awarded. The Photo Contest Grand Prize consists of the following:

  • Two (2) three-day Platinum Passes to the 2016 Lollapalooza Festival August 5th, 6th and 7th 2016.
  • Coach Class Airfare for winner and guest from nearest commercial airport to winner’s home address to either Midway International Airport or O’Hare International Airport.
  • Hotel accommodation for winner and guest in double occupancy, standard room for four (4) nights (August 5 – August 7, 2016)
  • Gift card in the amount of $500.00
  • Total Estimated Retail Value for Grand Prize = $10,700

No cash equivalent rewarded for Grand Prize. Unclaimed prize may not be awarded. All other expenses not specifically included are the responsibility of the winner. Any travelling companion of the winner must be at least 21 years of age. If winner and guest cannot travel on dates described, he/she must forfeit the prize and an alternate winner may be selected.

ALL PRIZES: Beverage alcohol is not a part of any of the sweepstakes prize. All Federal state and local taxes on prizes are the sole responsibility of prize winner. No substitution or transfer of prizes permitted. Non-cash prizes cannot be redeemed for cash value. A 1099 will be issued to the Grand Prize winner. Unclaimed prize(s) may not be awarded.

CLAIMING PRIZES/RELEASE: All potential winners will be notified via text message, email or mail, and a Brown-Forman representative will contact winners within 48 hours of Weekly Photo Contest dates. Notification of being chosen the Grand Prize winner via Phone Number provided. Winners may be required to provide a mailing address for delivery of Prize. A potential winner and specifically the Grand Prize winner may be required to claim his or her prize within 10 days of notification by signing before a notary and returning to the address stated in the notification an Affidavit of Eligibility and Liability/Publicity Release. If the notarized Affidavit and Release are not returned within 10 days of notification, the potential winner may have waived any claim to the prize and an alternate Grand Prize winner may be selected. Guest of winner may have to sign a similar release.

By accepting his or her prize, the winner: (a) releases Brown-Forman/Jack Daniel’s and licensed alcohol wholesalers and retailers from any all liability claims, action or proceedings arising out of or for injuries or damages sustained while involved in a promotion activity or connection with the use of the prizes; as well as (b) consents to the use by Brown-Forman for promotional purposes in connection with this promotion, of his or her name and/or likeness and/or voice without further compensation.

WINNER’S LIST: For a list of major prize winners, send a self addressed stamped envelope before September 1, 2015 to: ATTN: Jack Daniel’s Summer Swarm Promotion - Winners List, Red Moon Marketing, 7804 Fairview Road, Box #309, Charlotte, NC 28226. Do not send entries to this address.

Please Drink Responsibly

JACK DANIEL’S and TENNESSEE HONEY are trademarks. © 2015 JACK DANIEL’S. Whiskey Specialty, 35% ALC./VOL. (70 PROOF). JACK DANIEL DISTILLERY, Lynchburg, Tennessee.

Editor's Choice

Beach, please

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